Founded in 1965, the Behavior Research Center is an independent
Phoenix-based firm providing marketing and public opinion research to public and
private sector clients. The company designs and conducts projects on all scales,
from local to international.
BRC has comprehensive facilities and a full range of design, data
collection and analysis services. We enjoy a reputation for excellence in
innovative problem-solving designs and accurately monitoring and predicting
consumer behavior.
Much of the firm's public visibility comes from extensive media
coverage of its quarterly Rocky Mountain Poll, ConsumerTRACK™,
BusinessTRACK™ and LatinoTRACK™
studies. These studies are respected bellwethers of consumer attitudes in the
fastest growing region of the US.
In 1980, BRC joined with other selected research firms to become
charter members of the Roper Center Research Council. The Roper Center is the
largest archive of survey data in the world and an adjunct of Yale University,
Williams College and the University of Connecticut.
