Founded in
1965, the Behavior Research Center is an independent U.S. based firm
providing marketing and public opinion research to public and
private sector clients. The company designs and conducts projects
throughout North America including the U.S., Canada, Central America
and Mexico. Our headquarters is in Phoenix, Arizona and we maintain
a field office in Antigua, Guatemala.BRC offers comprehensive
facilities and a full range of design, data collection and analysis
services. Our reputation for excellence is based on innovative
problem-solving study design and on accurate monitoring and prediction
of
consumer behavior. We are also respected because of our
reports are far more than regurgitation of numerical data, but
provide our clients with clearly-written, actionable information.
While most of our work is proprietary, the firm enjoys
considerable renown as a result of media and scholarly coverage of
our innovative Rocky
Mountain Poll™, the Consumer Confidence and Buying Index which we
have produced
since 1980 and the pioneering work we have done in Latino consumer
studies. These studies are done in the public interest and are
respected bellwethers of consumer attitudes.
BRC was invited in 1980 to join other selected research firms to
become charter members of the Roper Center Research Council. The
Roper Center is the largest archive of survey data in the world and
an adjunct of Yale University, Williams College and the University
of Connecticut.
The services of BRC's two main divisions
(Full-Service Research, and Data Collection and Processing) support
our special areas of expertise:
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SPECIAL AREAS
OF EXPERTISE:
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