BRC/AFR was formed to help our sports entertainment and hospitality clients increase
sales and customer satisfaction via practical research and a team of nationally known
affiliated consultants to assist in implementation. Areas of special emphasis are listed below

EVENT MARKETING

	New fan audience development
	General market image
	Ad awareness
	New product/format/event/performer appeal
	Niche marketing (Women, Youth, Seniors, Minorities)

TICKET SALES

	Potential price change impact
	Subscriber/season ticket renewals
	Single ticket buyer share

EXISTING AND NEW FACILITIES

	Public/private facility amenities assessment
	Facility/park visitor/user satisfaction
	Facility image and advertising awareness
	Community economic impact
	Preferred funding mechanism
	Site location
	Amenities/services mix

SPONSOR/ADVERTISER ISSUES

	Event sponsorship value
	Signage and in-venue advertising
	Merchandising needs and opportunities