MARKETING & IMAGE
- General market image
- Advertising awareness
- Brand Strategy
- Niche marketing opportunities (Women, Youth, Minorities
- New product, format, event, performer appeal
- Identifying / Prioritizing of audience interests
SPONSOR/ADVERTISER SALES SUPPORT
- Documenting audience demographics for sponsors
- Fan Recall of signage playbook advertising
- Merchandising needs and opportunities
- Event sponsorship value
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TICKET SALES
- Impact of potential price changes
- Maximizing subscriber renewal
- Single event ticket buyer development
FACILITY IMAGE AND APPEAL
- Personnel
- Welcoming atmosphere
- Access and parking
- Security
- Cleanliness
- Concessions – quality and unmet needs
- Restroom facilities
- Directional Information
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