In the early 70s, Behavior Research Center began offering a selection of tracking research programs with shared cost components that allow you to ask just the questions you need without the expense of a free standing study.

Your questions are proprietary and for your eyes and use only.

Each study targets a specific consumer population in Arizona and does so with a sample sufficiently large to permit target market analysis (e.g., by gender, age, income levels, region ethnicity, and so on.) Each study features sound sampling, high accuracy and expert administration, as well at affordable prices.

Operating throughout the year in Arizona, you can examine public opinion at strategic points in time or track changes over time. We encourage exploratory, open-ended questions and will code results for computer analysis and provide verbatim reports for your review.

BRC's shared-cost research options offer you flexibility, timeliness, and cost-effectiveness without sacrificing quality or custom tailoring, and, of course, your study is strictly confidential and proprietary.

STUDY DETAILS AND PRICING

	BusinessTRACK™	LatinoTRACK™	ConsumerTRACK™
Market Covered	Metro Phoenix	Urban Arizona	Statewide
Respondent Type	Business owners/managers	Heads of household	Heads of household
Cycles	August	June	January, March, May, July, September and November
Type and Sampling	Telephone/RDD	Telephone/RDD	Telephone/RDD
Margin of Error	+/- 5%	+/- 4.4%	+/- 3.5%

 

	Sample Size	Structured Questions*	Exploratory Questions*
BusinessTRACK™	400	$675	$700
LatinoTRACK™	500	$675	$700
ConsumerTRACK™
Statewide	800	$800	$900
Maricopa Co only	500	$600	$700
Pima Co only	150	$400	$500
Rural Area only	150	$400	$500

Includes design, field and tabulation, Executive Summary Report, and analysis.

* Prices are for single questions (single data points).