Senior Vice President,
Director of Client Services

Bruce Hernandez serves as Senior Vice President, Director of Client Services, and Senior Project Director on research projects for government agencies and in the areas of behavioral health, transportation, recreation and facility development.

With a degree in Marketing and advanced studies in Social/Economic Statistics and Quantitative Systems, Mr. Hernandez has played a key role in developing the Center's quantitative research arm.  The unique methodologies he has developed to solve difficult research problems have earned the Center a national reputation for accuracy and precision at all levels of study completion.  His expertise in sampling has been especially important in the successful completion of major multiphase longitudinal studies.

A principal in BRC since 1971, Mr. Hernandez is widely respected for his skill in study design, implementation and analysis, and is often called on to lecture on research methodologies and to serve as an expert witness in sensitive litigation cases, especially with regard to sampling theory and sample design.

Bruce Hernandez is active in: Arizona Supreme Court Committee on Judicial Performance Review; Bureau of the Census Subcommittee of Population Characteristics; American Statistical Society; American Marketing Association; ASU Alumni Association, Valley Forward Urban Concept Committee and the Board of Directors of PBS station Channel 8.