Consumer Research

CONSUMER BEHAVIOR

Shopping and purchasing patterns

Site preferences

Customer satisfaction

Product or service needs

Buying habits and intentions

Price elasticity

PRODUCT/SERVICE

New service or product response

Price flexibility

Packaging and image tests

Audits

Mystery shops

Product positioning and repositioning

ADVERTISING

Concept and theme testing

Advertising pretests

Spokesperson testing

Advertising campaign awareness and recall

Ad impact tracking

COMPETITIVE ENVIRONMENT ANALYSIS

Market segmentation

Market share

Competitor analysis

Corporate image

Product image

MEDIA

Subscriber analysis

Editorial content

Calculation/viewership

Audience demography

Audience lifestyle

Audience & Facility economic impact