Chairman of the Board,
Director of Research
Earl de Berge enjoys a national reputation for innovative and
insightful public opinion research. A trusted advisor to business leaders
and frequent television and radio commentators on public affairs and business
issues, Mr. de Berge pioneered the development of regional, nonpartisan, public
information polls with the creation of the award-winning Rocky Mountain Poll and
the BusinessTRACK™ and LatinoTRACK™
surveys of consumer and business markets.
Director of Research for BRC since 1969, Earl De Berge is also
Editor and Director of the prestigious Rocky Mountain Poll. In the latter
capacity, he has charted the changing public policy landscape and emerging
commercial markets of the Rocky Mountain states and contributed greatly to the
increased national attention given to western markets. His articles and
critical analysis of research techniques, methodologies, and significant findings
have been published in journals of business, marketing, and public opinion
research.
Mr. de Berge is a specialist in the design, administration, and
analysis of market research programs including attitude, behavior, use and need
studies. His areas of special interest include business-to-business and
consumer research in health care, public policy, corporate image, commercial
development, and the travel and hospitality industries.
Mr. de Berge holds degrees from Antioch University and the
University of Arizona. He has served on the boards of numerous civic
and cultural associations, including the Phoenix Symphony, the National Board of
ATLATL, the Phoenix Economic Growth Corporation, the Trustees Executive Committee
of Verde Valley School, the Executive Committee of the Phoenix Chamber of
Commerce, the Mayor's Economic Development Advisory Committee, and as Chairman of
the Arizona State Board of Land Appeals and the Maricopa County Planning and
Zoning Commission. Mr. de Berge is also a gentleman rancher and a metal
sculptor.