We call them the "BRC BATTALION."
Over 70 field interviewers handle in-field projects and do so year
round, including during Arizona’s sizzling summer. Each is fully trained
and 80 percent are bilingual to handle the dramatically growing Hispanic consumer
population in Arizona.
We staff your jobs with experienced personnel — on time, in
appropriate attire, and properly trained to complete the job to your
specifications.
Ethical Recruiting: The explosion in use
of focus, music, and other types of group research has created knotty challenges
for companies who pre-recruit respondents. Client demands, budget constraints, and
growing competition have brought prices down, but too often at the expense of
quality.
Database Recruiting: Database recruiting has become
dominant, but poorly policed and over used databases attract
"professional" respondents. Sadly, books and video tapes are now
available on "How to Become a Professional Respondent!" and the
newspapers are filled with ads encouraging this practice.
BRC Field & Focus Services: Takes great care to keep
our databases clean of professional respondents and we have developed recruitment
protocols that make "friendly" and "referral" recruiting next
to impossible. We call it "Ethical Recruiting."