SPECIAL AREAS
OF EXPERTISE
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Since 1965, BRC has been proud to pioneer researching the Latino consumer market
to provide strategic research to corporations, universities,
government and non-profits. For the last 15 years we self-funded the
landmark LatinoTrack™ consumer studies, aimed at replacing myth with
facts about the Latino consumer market. Serving clients who need to
understand and reach one or more of the robust emerging Latino
markets segments, we offer the highest levels of experience,
expertise and professionalism.
DESIGN THROUGH ANALYSIS
- Bi-cultural staff with
decades of experience
in designing and completing studies with in the Latino market
- National coverage through our network of skilled
field houses
- Cultural and language sensitivity
- Experienced in tough sampling problem solutions
and reaching tightly defined target respondents
- Practical, action oriented analysis
POWERFUL DATA COLLECTION TEAM
- Bi-lingual supervisors and interviewing staff
- In-house translators and bi-lingual coding and data
management staff
- Spanish language moderators, translators and
interpreters
- Down to earth practical experience in recruiting
Spanish speaking consumers into a great variety of studies
- Cultural awareness and sensitivity drawn from
both
our 45 years of experience and our culturally diverse staff
- Can coordinate, design and oversee studies
throughout
Latin America
DATA COLLECTION TOOLS
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- Telephone
- Intercepts
- Focus Groups
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- Pre-Recruits
- Translations
- Overflow Work
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-
Moderators
-
Interpreters
- Web-based Surveys
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Because our supervisors are seasoned
professionals as well as bilingual, your Hispanic respondents will
get the first-class treatment they deserve.
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