Behavior Research Center has provided comprehensive mail surveys for public and private sector clients for more than three decades.  More recently with the advent of e-mail and web based surveys, we have been helping clients evaluate whether their market research or customer research needs can be effectively, appropriately and cost effectively met with electronic technology.   And while web and e-mail based surveys have gained in popularity in recent years, principally because of their promise to reduce survey costs, these methods also pose significant quality issues as regards their ability to generate representative samples of target populations and information you can rely upon for strategic planning and growing consumer resistance to unwanted e-mail and privacy concerns.

BRC will be pleased to help you navigate the important and often hidden issues that should be discussed before deciding how to proceed.  We provide the same key services for web or e-mail based surveys as we do for all other methodologies:

• Study and sample design
• Questionnaire design and layout
• Respondent invitation to participate
• Defining quota controls
• Managing questionnaire returns
• Sample validation & weighting
• Data processing
• Analysis and interpretation