In 1965, this company started in Tucson with two young researchers
and a data collection manager who doubled as a secretary. We purchased a data
collection service in Phoenix, and a few years later moved our headquarters there.
Behavior Research Center is now a seasoned marketing research firm
handling projects in both English and Spanish. We have assembled a diverse staff
that brings a fresh and thoughtful perspective to every assignment.
Through the intervening four decades of growth, we have maintained
the core philosophy of the founders: to provide clients with the best research
value available, to do so under the most exacting ethical and methodological
standards, and to find interest and enjoyment in the profession. Our mission
statement today reflects those original beliefs, and I think our reputation speaks
for our success in implementing them.
The key to this success is our people. They are talented, loyal to
our clients, and enthusiastic about opening the windows of perception that allow
clients to see their markets clearly.
