SPECIAL AREAS
OF EXPERTISE
 |
- NEW for advertising & PR Agencies
- Cut your costs and time in half
|
- Turnaround: one week
- Turnkey: You focus on creative
- we recruit and provide facilities
|
 |
Mach-3 is our wireless
system to identify and diagnose elements of intended messages that
work and eliminate those which distract. The
creative team controls the process. |
|
Benefits & Applications |
|
Concentrates respondent
attention on your copy |
Pre-Production
measurements |
|
Second-by-second measure
of
audience response to visual &
verbal message elements |
Sorting message concepts |
|
"Secret voting" prompts
involvement
& minimizes "group think" |
Stopping-power measurement |
|
Large screen display |
Web Site applications |
|
Efficient-covers more
material in less
time |
Focus Group Applications |
|
Affordable |
Includes operator,
set-up & tear down |
|
Fun...dynamic & generates creative ideas! |
|
Features |
|
Handles
groups from 7 to 25 |
Creative team moderator
controls program pace |
|
Wireless, easy to use |
Questions
can be
pre-programmed |
|
Instant
display of results |
Add exploratory questions
during the group |
Second-by-second measure
of audience response |
Service includes technician |
Explores the "why" of
audience response |
Portable! |
|
For information on this exclusive
agency program, please call Jim Haynes, Tony Basche or Earl de
Berge at (602) 258-4554.
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