 |
Behavior Research Center has a
well-earned reputation for pioneering and innovative work in the
Latino consumer market. We offer clients experience, insight, sound
methodologies and data collection capabilities based on 40 years
experience in the design, implementation and analysis of studies of
the Latino market. BRC has been in the forefront of identifying and
understanding the unique differences between fully acculturated,
transitional, or Spanish-dominant and non-acculturated Latino
consumers and the varied buying habits for each of these
sub-markets.
TECHNICAL AND EXPERIENTIAL BACKGROUND
-
Spanish-speaking professionals at all
levels in the company.
-
Bi-lingual and bi-cultural staff to
assure culturally sensitive and accurate data collection.
-
Moderators, translators, interpreters and
a coding team that can handle any assignment in Spanish.
-
Data collection network supporting client
interviewing needs in the Western US, Mexico and other Latin
American countries.
-
LatinoTRACK
,TM a periodic
omnibus study offering low cost proprietary research
opportunities to clients.
SPECIFIC BI-LINGUAL SERVICES INCLUDE:
-
study design
-
written analysis
-
open-end coding
-
consulting
-
translations
-
moderators
-
focus groups
|
- pre-recruits
- mystery shops
- field or in-store intercepts
- telephone studies
- remote area studies
- event interviewing
- e-mail and web-studies
|
|
