HISPANIC POPULATIONS

BRC has long recognized the importance of the Hispanic market. Our success in Hispanic research has been based on three key factors: 30 years of experience in Hispanic consumer research, and Hispanic research professionals at top levels in the company, complemented by bilingual and bicultural staff at operations levels to assure sensitive and accurate data collection and coding.

We offer design, translation, interpretation and analysis -- from focus groups to concept and product surveys - and cover markets in Mexico and Central and South America.

Since 1990, the Center has produced LatinoTRACK™ Arizona, a semiannual omnibus study offering both syndicated and proprietary research opportunities, and we have also successfully completed studies among Asian, Native American and African American populations.

>> Learn more about Hispanic Research

MEDICAL RISK GROUPS

Innovative and rigorous methodologies and sampling techniques have earned BRC an excellent reputation for the successful completion of studies targeting substance abusers, HIV-positive populations and high-risk youth groups in connection with tobacco use.